David Elwood’s book Two Factor Theory of Customer Service discusses the relationship of superior customer service to high profits. He nudges the entire field of customer service toward becoming a professional discipline. Elwood will discuss his book and his premise that customer service is not a casual, do-it-if-you-think-of-it aspect of business; customer service is a real business product that stands beside the primary product of every business enterprise. He will also cover the history of Elwood Staffing, a privately held temporary staffing company with 190 offices nationwide and annual sales over $800 million. Elwood’s passion for customer service helped drive meteoric growth of Elwood Staffing. Copies of Two Factor Theory of Customer Service will be available for purchase from Viewpoint Books.